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Transforming a Fisheries Tech Team into a Scalable Product Engine

overview

A growing fisheries startup faced a familiar challenge: a passionate but inexperienced tech team, green leadership, and a critical mission—digitize Indonesia's fisheries supply chain from coast to customer. The stakes were high, but the potential impact was massive.
With no live product and a team just finding its feet, the company partnered with Hyperjump under a CTO-as-a-Service model to build strong technical foundations, processes, and culture.

The Challenge

  • The tech team had no working software in production.
  • Product ownership was scattered, and sprint ceremonies were more ritual than practice.
  • There was no clear roadmap, no scalable infrastructure, and major gaps in senior technical leadership.
  • Cross-functional collaboration and quality control were inconsistent.

Our Approach

Working closely over 12 months, Hyperjump embedded with the product, engineering, and operations teams. Here's what we delivered:

Agile Overhaul

  • Implemented real Scrum discipline—clear Definition of Done, structured grooming, and meaningful retrospectives.
  • Introduced Fibonacci-based story point estimations and velocity tracking, enabling better planning and delivery.

From Zero to Launch

  • Delivered an MVP of the mobile app, 'Heroes', within 3 months—beating the internal team in a friendly 'build-off.'
  • Released new features every 2–4 weeks with CI/CD pipelines, Firebase crash reporting, and automated testing.

Engineering Maturity

  • Introduced unit testing, code coverage (70%+), and CI pipelines via GitLab.
  • Consolidated version control into a single-trunk Git strategy with branch protections and structured naming conventions.
  • Enabled daily production-ready deployments across Web, Android, and ERP backends.

Full-System Rollouts

  • Supported multiple ERP Go-Lives across regions, with integrated backend (Odoo) and mobile systems for tracking sales, inventory, and expenses.
  • Deployed a search-enhanced inquiry system tailored for multilingual buyers across markets, including Mandarin localization.

Key Learnings

  • Strong process beats strong people—at first. With the right rituals, even a junior team can ship serious software.
  • Tech debt happens—but must be managed. By identifying technical debt early, the team avoided snowballing rework.
  • QA isn't a department, it's a culture. A shared commitment to quality reduced defects and increased confidence in releases.
  • Documentation is your secret weapon. A growing internal wiki and consistent Jira practices made onboarding and scaling smoother.

Results

The team is now stable and self-sufficient. The next challenge? Strengthen internal leadership and establish a long-term product roadmap to keep delivering value—at scale.
We’re proud to have played a part in helping this fisheries company build not just software, but a high-performing tech organization that’s ready to transform the industry.
The team is now stable and self-sufficient. The next challenge? Strengthen internal leadership and establish a long-term product roadmap to keep delivering value—at scale.

What’s Next

The team is now stable and self-sufficient. The next challenge? Strengthen internal leadership and establish a long-term product roadmap to keep delivering value—at scale. We’re proud to have played a part in helping this fisheries company build not just software, but a high-performing tech organization that’s ready to transform the industry.
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